I love directing… I put my heart and soul into everything I direct. I make films that feel honest, authentic and human - creating stories which captivate, engage and move the viewer, whether we are selling a product or spreading the word about an important issue.Authenticity is the thread that runs through everything I do…ABOUT ME
…and casting is at the heart of everything I direct. I leave no stone unturned in my search for the right face and personality. I’m drawn to working with real people (whatever their age) rather than polished performers. Their natural presence brings a sense of truthfulness that can’t easily be manufactured.I work hard to install trust in my cast, and that trust gives them the confidence to give their best.WHY WORK WITH ME
I trained first as an actress, then as an Account Exec in an agency and later became a producer and company owner before forging my directing career. This journey has given me a unique perspective on the industry, and I think of it as my superpower - the ability to understand every aspect of the process from performance to production.I am collaborative team player with a strong focus and attention to detail. I am trusted by my agencies and clients and as a result have built long lasting positive relationships.